SWISS MILITARY chocolate comes off the production line in Switzerland
08.02.2023
The famous Swiss military chocolate is now marketed as a licensed product under the SWISS MILITARY brand, authorized by the Swiss Confederation. At the end of January 2023, the first production has been realized at Chocolate Stella in Ticino, Switzerland.
Swiss Government Agency Wins Rare Trademark Case in Indian Court
12.01.2023
The Delhi High Court has set aside and quashed the order of the Deputy Registrar of Trademarks granting registration to Promoshirt SM on the grounds that it runs afoul of the Trademarks Act.
Business Standard News (January 12th, 2023)
Fight against trademark infringement
25.6.2022
According to the applicable laws in Switzerland, armasuisse is commissioned to stop non-authorized uses of the SWISS MILITARY and SWISS AIR FORCE trademarks registered in the name of the Swiss Confederation. armasuisse, supported by swiss brands AG and within the scope of its possibilities, will take the appropriate remedies in order to strengthen control over its Military Marks by fighting non-licensed use of its marks, particularly by non-Swiss firms.
License agreement with Swiss chocolate manufacturer
21.6.2022
Chocolat Bernrain, based in Kreuzlingen, TG, with its subsidiary Stella in Gubiasco, TI, is a chocolate manufacturer specializing in the private label business, producing and successfully marketing a wide variety of chocolate products to 300 customers in 50 countries. Chocolat Stella/Bernrain became famous through various innovations such as sugar-free chocolate, organic, lactose-free and vegan chocolate, sustainability in production, fair trade, biodegradable packaging and many more, and is in addition predestined as a license partner of swiss brands AG through its many years of experience in the production of Swiss military chocolate.
Press release armasuisse
23.3.2022
armasuisse, the department in charge for the Swiss Military Brands within the Swiss Confederation, has contracted the company swiss brands AG as a new licensee.
First license partner signed up
01.01.2022
With concept:3 (c:3) from Las Vegas, the first licensee of swiss brands AG can be onboarded. c:3 is an experienced specialist in the "Corporate Gift" business (B2B) for the customer segments enterprises as well as hotels, resorts and casinos in the USA and Canada.
Conclusion of License Agreement
23.4.2021
The signing of the license agreement between swiss brands AG and armasuisse creates the prerequisite for tackling the commercialization of the Swiss Military Brands as required by the Swiss Parliament.
Formation of swiss brands AG
18.11.2020
swiss brands AG is a Swiss company headquartered in Baar, ZG. The primary objectives are to partner as a Licensee with the Swiss Confederation to establish a global licensing business with best-in-class Partners to create and market products that exceed customers’ expectation when purchasing products under one of the Swiss Military Brands.